Fantasy Sports platform Dream11 has bagged the title sponsorship rights for 13th Indian Premier League edition to be played in UAE from 19 September 2020. Dream11 won the IPL title sponsorship deal for 222 crore rupees.
Unacademy (210 Crore INR), Tata Sons (180 Crore INR) and Byju’s (125 Crore INR) were the other companies in the race for IPL title sponsorship that will stay from 18 August to 31 December 2020.
Board of Cricket Control in India (BCCI) announced notification for companies to bid for IPL 2020 sponsorship after Chinese mobile company VIVO’s pull-off from sponsoring this year’s edition. Vivo used to pay approx 440 Cr. rupees per year as title sponsor.
Amid coronavirus situation across the globe, we can understand that the deal BCCI got from Dream11 is quite fair and win win situation for both parties.