Eurosport acquires Australian Open Broadcast rights till 2021
Eurosport and Tennis Australia have extended their broadcasting contract deal to 2021 and now Eurosport has got the exclusive media rights to telecast 5 tennis tournaments (Australian Open, Hopman Cup, Brisbane International, Apia International Sydney and World Tennis Challenge) across the territories in Europe.
Eurosport CEO Mr Peter Hutton said, “The Australian Open is a lynchpin in Eurosport’s extensive portfolio of leading tennis properties and has been so for more than 20 years. Eurosport is dedicated to securing exclusive content and also building and amplifying key existing partnerships, as we are doing with Tennis Australia by securing additional live rights that give the channel a whole month of exclusive top class tennis. This helps Eurosport tell a compelling story and, along with planned improvements in our on-site production, will result in an exciting viewing experience for tennis fans.”
Australian Open is the first major tennis competition of the year and it holds every year in January. As per the new contract deal Eurosport TV will display live coverage of around 300 hours. The new deal also makes history as from 2016 Australian Open, Eurosport will stream live matches online.
Tennis Australia CEO Mr Craig Tiley said, “The Australian Open is much more than just the first Grand Slam of the year. It marks the start of the global annual sporting calendar through four weeks of world class events during Australia’s summer of tennis. As such, we are delighted to have taken our relationship with Eurosport and the Discovery Group to a new level.”
“Fans will now be able to follow in one place the exciting journey we take every year – from Brisbane and Perth, Sydney to Adelaide and culminating in Melbourne at the Australian Open. As viewing habits consolidate through multiple screens, compelling engagement through online platforms is at the heart of this new deal.
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We’ll deliver fans more and better content than ever before, both on and off the court, when and where they want it,” Mr Tiley added.