Hisense have announced that they’ve become official sponsor of next year’s FIFA World Cup championship in Qatar. The popular technology company was sponsor of last 2018 world cup in Russia as well and they’re going to continue their partnership with football biggest organization.
“It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market. FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year,” said FIFA Secretary General Fatma Samoura.
“Continued investment in world-class sporting events represents Hisense’s determination to become a global brand. It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand,” said Jia Shaoqian, the CEO of Hisense Group.
China based Hisense will be eligible to present on demand videos and FIFA world cup tournament’s old and latest videos with programs on their smart tv platform. 2022 FIFA World Cup will be played between 21 November and 18 December.
France will be title defenders in the competition.
Hisense is the second tier sponsor for FIFA world cup event. Budweiser, Mcdonalds and VIVO are the other three official sponsors in the list.