Chinese online video streaming company LeEco has won exclusive rights to broadcast Football World Cup 2018 Russia. LeEco which was earlier known as LeTV will be broadcasting live FIFA World Cup matches in Hong Kong region from 2016 to 2018 as internet giant have bought right to telecast world cup qualifying and main event games.
Hong Kong’s LeTV Sports defeated all the local television networks to get the broadcasting rights. As per reports published on local websites and news networks, the deal is finalized at cheap cost price. The official broadcaster of 2014 world cup finals, Television Broadcasts Ltd. have claimed that the rights have been sold at unreasonable cost.
A reliable source who didn’t disclose his identity said, “In the past PCCW paid US$200 million for the English Premier League matches, which was already very expensive. Hong Kong is a small market. How many people are willing to pay hundreds of dollars a month to just watch soccer?”
LeTV Sports’ Chief Executive Mr. Cheng Yizhong has said that company have to telecast at least 22 games free on television. Hence we’ll discuss about the same to matter to other domestic television networks in future.
So we can expect that LeEco can partner with other TV network to broadcast the games. Recently LeEco company won Barclays Premier League broadcasting rights for 2016-2017.
Check more: List of broadcasters for FIFA world cup 2018
LeEco chief executive for the Asia- Pacific region Tin Mok Chui-tin said, “English Premier League is only the beginning. There will be more sports announcements in the coming months.”
For 2014 world cup broadcasting rights TVB paid more than 40 million US dollars whereas Cable TV paid 34 million US dollars for 2010 FIFA world cup rights. The 2006 world cup broadcast rights were purchased for 10 million US dollars.
The 2018 FIFA World Cup will be played between 14 June and 15 July in Russian cities.