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India: Sony Six to Broadcast Australian Open from 2015 to 2019

The 2015 Australian Open will be telecasted in India on Sony Six Channel. This is the first occasion when Sony Six is broadcasting a Grand Slam tournament beginning from 19 January. Sony SIX has signed five years contract deal to telecast Australian Open from 2015 to 2019.

NP Singh (CEO, MSM India) said, “Over the years, the Australian Open has established itself as one of the most watched tennis Grand Slams across the world. Going by the strong equity that the sport enjoys, we are committed to expand the distribution of the tournament further and thereby strengthen our position in the market.”

Sony Six to Broadcast Australian Open from 2015 to 2019.

Craig Tiley, The Australian Open tournament director said, “I’m delighted that we are partnering with MSM in India for the Australian Open. MSM presented a compelling proposition and demonstrated a commitment to promote the event and the sport of tennis in India cementing our position as the Grand Slam of the Asia-Pacific.”

Sony Six Business Head Mr. Prasana Krishnan said, “The Australian Open is yet another offering that stands for our diverse sports programming DNA. The tournament is seen as a season opener which sets the context for all tennis competitions that follow during the rest of the calendar year. Needless to say, we are proud to have this prestigious event as part of our bouquet of international sports content.”

Australian Open 2015 is scheduled to play from 19 January to 1 February and this is the 103rd edition of tournament.

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