Global sports broadcasting network and company ESPN has tied up with MSM (Multi Screen Media) to launch new sports channel for Indian sub-continent viewers. MSM operates television channels under Sony entertainment network. Currently Sony’s Sony Kix channel is dedicated for the broadcast of different matches and tournaments.
As per agreement, new brand “Sony ESPN” will be launched with a website and app that will cover various sports and games like cricket, football, badminton, tennis, hockey, NBA and others. Sony ESPN will replace Sony Kix in the Indian television sports industry.
MSM CEO Mr. NP Singh said, “MSM’s association with ESPN is holistic and embraces both television and digital formats… Going further, both companies will also explore collaboration on the development of other original sports programs.”
ESPN Managing Director and international Executive Vice-President Mr. Russell Wolff said, “serve Indian sports fans with exceptional products, content and coverage through the combined strengths and expertise of our two companies, which each have a strong heritage of leadership and innovation in India.”
In a statement it is said, “Among the new co-branded multisport website, sonyliv.com and espncricinfo.com, sports fan will receive sports content from across categories, geographies and time zones.”
This clearly indicates that Indians fans will get more and more live coverage of sporting events and matches in the upcoming future.