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Hero becomes Title Sponsor of Caribbean Premier League

After the IPL, the entire T20 world has turned to the Caribbean Premier League which will start on the 20th of June. Hero MotoCorp, the Indian automotive firm will be the Title sponsors of the CPL for its third season.

Hero becomes Title Sponsor of Caribbean Premier League.

The firm is well known for its association to various sports from a long time including sports like cricket, football, hockey and golf. It has proudly been associated with cricket for over 2 decades and has been the Global partner for the World Cup held in the Caribbean. It has also sponsored the St Lucia Zouks franchise and also the defending champions Barbados Tridents.

The CPL chairman Richard Bevan in a press statement praised the efforts of the Hero MotoCorp firm and said that it was great to have the largest two wheeler manufacturer of the world as the tournament’s title sponsors. He also said that it was his pleasure to be working with them and that he is looking forward to the support of the firm to try and make this season of the CPLT20 bigger than the previous ones.

Caribbean Premier League Chairman Richard Bevan said, “It is our pleasure to have the world’s largest two-wheeler manufacturer, Hero MotoCorp, as Title Sponsor of CPL. Hero has been one of the leading sponsors of cricket throughout the game’s history, and it is a testament to CPL’s growing success that the event will now be known as the Hero CPL. We look forward to Hero’s support and to making season three of the CPL the biggest yet.”

See more: CPL 2015 Fixtures

MotoCorp has always been investing in cricket sponsorship and have themselves associated to many brands in India and also the West Indies. Pawan Munjal,  the Chairman of MotoCorp, said in an interview that it was a simple decision to sponsor the CPL.

He added that the two decades of ties with cricket has made it simple. He also said that, cricket being the most popular sport in both the countries, it was only logical for them to tie up with the CPL in the Caribbean.

The Caribbean Premier league has been a great event in the previous two seasons and has already gained a lot of popularity, not only in the locals but also all around the world of cricket. The talent on show in the earlier seasons has been of high standard and West Indian cricket has already reaped the benefits of this league. If the previous two seasons are anything to go by, this season promises to be a sparkling affair and it has many viewers looking forward for it.

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