Baba Ramdev’s brand Patanjali is set expand their business at international level as company looking to become the title sponsor of cash-rich Indian Premier League. Chinese mobile company Vivo suspended their partnership with IPL for this year’s season on a short notice and now Indian companies are eyeing to cash on this opportunity to associate with biggest t20 league.
“We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform,” Patanjali spokesperson SK Tijarawala told Economictimes.
IPL 2020 league is scheduled to be played in UAE this year due to coronavirus spread in India and it would not be possible for government to allow BCCI to hold the event in the country.
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“Patanjali as a title sponsor for IPL will do more for Patanjali than for IPL. While the caste hierarchy among brands could play out, Patanjali owning the title sponsorship would be contextual from a nationalist perspective, since there is an enormous anti-China sentiment prevailing in the country,” brand strategist Harish Bijoor said.
Jio, Amazon, Tata group and there are many other companies are in the race to become IPL title sponsor.
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IPL’s 13th edition will be played from 19 September and final to be held on November 10.