It seems like Hero Motocorp Ltd has taken agenda to promote sports all over the India, especially football. Hero has signed 3 years contract with AIFF to be the partner in I-league and Federation Cup. It means upcoming I-league 2014-15 will be sponsored by Hero. Hero sponsored first edition of Indian Super League as well last year.
Hero Motocorp Ltd Vice Chairman, MD & CEO Mr. Pawan Munjal said, “Football is not just the world’s most popular game, it has today become a phenomenon sweeping across continents. Like every other part of the world, India is also in the grip of this magic called football as millions of youngsters across the country are taking to the game with enthusiasm.”
Hero Motocorp looking to promote Indian youngsters in the popular sport of world. ISL was the successful football tournament in the country and it was popular all around the globe.
“Having been the Title Sponsor of the Hero Indian Super League, we are now taking the next logical step of becoming the Title Sponsor of the much-followed Federation Cup and the I-League. With this, Hero MotoCorp has now become the pioneer catalysts in popularising the game of football in the country.”
“I am sure this will also bring in much-needed professionalism into the game and promote it at the grassroots level to help identify and nurture local talent,” Munjal added.
All India Football Federation General Secretary Kushal Das was pleased to announce the partnership with Hero for Federation Cup and I-League. He believes that partnering with Hero will surely boost football game in the country.
Kushal Das said, “I am really happy that Hero is supporting Indian football and is now the title sponsor of both the Federation Cup and the I-League. After the grand success of the Indian Super League, it is indeed heartening to see them extend wholehearted support to the premier League and cup competition of the country.”
“I am sure that this collaboration will help Indian Football scale new heights in the days to come.”
The eighth edition of I-league is beginning from 17 January.